Photogrid of Vice President DR Ruto and former Prime Minister, Hon Raila.
Kenyan politics just hit the Crescendo. The two Presidential honchos, Hon Raila of the ODM political outfit under the nascent Azimio la Umoja One Kenya alliance and DP Ruto of Kenya Kwanza are the leading acts for the coveted Presidential seat.
Are they simply spinning a spider of propaganda or they got an agenda for the jaded Kenyan citizenry?
As we tend towards the August elections, the political mantra is charged up with campaigns to woo, coerce and convince the electorates to submit their support towards different aspirants.
The political outfits are merging, some disintegrating as they advance at attaining a common goal.
The then moribund outfits are getting resuscitated to gain political relevance as the vote casting date stealthily gets closer.
The incumbents, who are seeking re-election, peg their campagn agenda on a few projects put in place as the yardstick to retain the political seat.
All these campagns are purposely carried out to buttress the citizenry to drum up support and come out enmasse on the eve of elections and vote them in.
The bottlenecks though to our system of campagns is over reliant on propaganda at the expense of selling the agenda, the manifesto that they intend to effect while they assume office.
The aspirants cease this campagn period to lay bare the good they bring to the table, unearth the bad and excavate the ugly linked to their political opponents.
This is simply meant to dim, dent and drag the plummeted support the opposing camp has, to experience defections.
Consequently, verbal brick bats and bare knuckle tackles culminates between the political outfits or aspirants, which doesnt resonate well in this era.
Kenya is a democratic country. It is institutionalised along a stable fabric of systems that supports this democracy- the constitution.
The constitution vested the freedom of speech in every citizen. But it never warrants nor give greenlights to opposing camps to delve into hurling barbs and slurs at each other to gain political mileage.
The electioneering period is such a focal period in our calendar. It can cement the harmony, the peace enjoyed by the citizenry, or create rifts among the polls owing to the volatile and venomous jabs and slurs projected at each other.
The leaders we have ought to epitomize reason, they should be the blue print of what a democratic nation ought to be like, they should be the roadmap that infant countries like South Sudan should ape.
To acquire this status, our campaign strategy should be ideological. We should desist from propaganda dissemination as a way of clinching political mileage.
USA campagns, for instance, between Republicans and Democrats is typically ideological pegged on transformative ideas. The aspirants tables their agenda and dissects it to the public on how to achieve it.
Holes are simply poked in the incumbent's governance. If they plundered and milked public coffers dry for their own selfish gains, they get grilled and prompted to account for the misuse.
Whatever goes on in Kenya is the biggest conundrum and puzzle am yet to unravel. The aspirants will tag their opponents 'Lords of Poverty', 'Mganga', 'Mwizi', etc but they ain't ready to table the modus operandi they peg their campagns on to alleviate graft or reduce the cost of living.
The citizenry in this country is tired and jaded. The perennial propaganda they experience daily is akin to gasoline added to the fire. It hurts them more. Leaders should take this challenge and shun away from being the noisy hornbills disseminating propaganda and feed the citizenry with whatever they wanna champion for to realise development in all spheres of life.
©️Bonnylad's captions: Opinions are like assholes; everyone got theirs. The sentiments herein are the writer's own thoughts and are subject to both positive and negative criticism.
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